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11th Architecture Biennial
Graphic designer
‍
Collaboration in the graphical project of the visual identity, as senior graphic designer of the Studio Lógos team.

2015
São Paulo, Brazil

#visual identity
#typography
Graphic designer
‍
Collaboration in the graphical project of the visual identity, as senior graphic designer of the Studio Lógos team.

2015
São Paulo, Brazil

#visual identity
#typograph
For the 11th edition of the São Paulo Architecture Biennial, we built a typeface that could transit among the physical and virtual, the surface and tridimensional space, the graphical and spacial design.
Where the logo came from
A few folds in a paper were able to create the alphabet and mainly punctuations. By then, all the visual identity was guided both by the typeface and the movement of the folds.
Because of the shape’s particularities, the user can learn some of the projection’s behaviors. For instance, the base of the equilateral triangle is unaltered in the equatorial line, or better said, the only line with no distortion at all.



To build this interactive comparison, I started with the Google Maps documentation as my base and manipulated the code from there. In addition, interactiveness was developed on the Webflow platform. The result is a clear, helpful, and easy-to-use tool.
The typeface
A Typeface Family
Visual Identity Aplications
Because of the shape’s particularities, the user can learn some of the projection’s behaviors. For instance, the base of the equilateral triangle is unaltered in the equatorial line, or better said, the only line.