alice viggiani's work

I have a master’s in design and grad in architecture, and my creativity comes from balancing a theoretical foundation with practical experience. I’ve worked in several design segments, such as →e-commerce, →museums, →publishing, →studios, and →academics.

I’m keen to design visual synthesis for complex information with the maximum graphic quality in the areas: 1. →data visualization, design system, and any systematic design; 2. the connection between the →physical and virtual environment; and 3. the →modernist graphic design tradition and it’s heritage.

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I have a master’s in design and grad in architecture, and my creativity comes from balancing a theoretical foundation with practical experience. I’ve worked in several design segments, such as →e-commerce ××× ××mclose,↗ find out more →museums ××mclose ↗ find out more, →publishing, →studios, and →academics.

I’m keen to design visual synthesis for complex information with the maximum graphic quality in the areas: 1. →data visualization ××××× ×××××××mclose ↗ find out more, design system, and any systematic design; 2. the connection between the →physical and virtual environment; and 3. the →modernist ××××mclose ++find out moregraphic design tradition and it’s heritage.

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basico.com
a e-commerce rebrand
and website redesign

I worked as art director of the fashion brand and e-commerce, and changes to the Shopify platform triggered redesigning of the website and rebranding of all the visual identity.

Building an in-house design team at the São Paulo Museum of Art, MASP

2015 was a remarkable year for the museum. A new direction was brought aboard, radically changing the diversity politics in the exhibitions and, mostly, retrieving the original museum fundamentals.

Data Visualization Practices

A map projections comparison
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An opposite diagram to compare the US states
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A protein radar chart
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A printed visual storytelling to point the French events of May 68

Researching about the programmatic thinking in web design and its roots in modernism

The resulting thesis of my Master's degree addresses the modernist roots of contemporary web design’s programmatic thinking. Despite the theoretical approach, the research emerged from my professional practice questionings as an e-commerce art director: What are the fundamentals of web design?